NSI was formed to market an exclusive, proprietary Lobster powder and lobster tail meat with additional ethnic lobster powder formulas to the world market. NSI is partially owned by the primary producer of the powder in El Salvador. The Lobster powder product line will launch on the internet first with key words and email marketing and then within 3 months go to mass media including food PR releases for newspapers, magazines, radio and TV.
The general market for the Lobster product line is all food and restaurant establishments and consumer retail locations that typically sell food, seafood and spices and powder preparations. In addition the product has been packaged in stand-up pouches, capsules in jars and single dose packaging for the food and nutrition industry due to it high protein and mineral nutritional values.