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Marketing Your Products
 
How to Communicate with Prospects All Over the World Who Speak a Different Language
April, 2007
 

By Jeff Mills

I discovered a free service online, that allows me to communicate with people and watched my international sales begin to go through the roof. Did you know that over 50% of all Internet traffic is from non-English speaking countries? Companies like Adobe, Baxter Healthcare, EDS, GE, Microsoft, NetGear, PepsiCo, Socratic Technologies, US Government, XE.com are relying on this type of service already to get more done, with no language barriers.

As the Internet grows in popularity, more users will want to access websites in their native languages. According to a report by the World Intellectual Property Organization, two-thirds of all Internet users by 2004 will be non-English speakers.

Website translation demands total accuracy, specialist cultural knowledge and a high level of organization.

www.freetranslation.com is my best tool for bridging the language gap, making friends and customers around the world, and it also helps increase my international business profits too!

Here is what I do when I get an email from someone in Spanish.

I take the Spanish content, from the email, and I copy it.

Then I go to www.freetranslation.com and in their entry box, I paste the content, and I select which language I want to translate from. For example they offer doing the following languages:
• English to French : French to English
• English to Italian : Italian to English
• English to German : German to English
• English to Spanish : Spanish to English
• English to Portuguese : Portuguese to English
• English to Dutch : Dutch to English
• English to Norwegian

Once I select the languages, I press a button and instantly, I receive a new translation in the language of my choice.

Now, one thing you must know, this is not a perfect translation word for word, but it does get the point across so you know what your international customers are asking. You will really get a good idea of what the most important questions are.

Now, you can type your response in English, and then hit the ¡°„translate¡°ņ button and turn it into Spanish, French, German, Portuguese, etc. Take the new content, past it into your email as a reply and then send! You just typed in a foreign language you did not even know how to pronounce it or even spell it!

Freetranslation.com offers other premium services too, that are for really small fees. For example, their Platinum service only costs about $8.00 a year, and with it, you get access to a human translator, can customize the ¡°„feel¡°ņ in business language, standard language, or tech speak. Wow!

They also offer a desktop translator, or a chat interface translator which will translate your chat messages right out of Outlook, with a toolbar translator.

Take your business international, and reach 50% more people than you could before by using this great free translation service.


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