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Marketing Your Products
How The Internet Connects Buyers and Sellers
November, 2007

By Jonny Bigg

A manufacturer directory is a wonderful tool that allows businesses to link with similar businesses, as well as exporters, importers, and customers who can benefit from their services. It used to be that businesses needed to participate in trade shows in order to find their target audience. The inherent problem with this was that the trade shows occurred only a few times each year, they were quite expensive to participate in, and there was no guarantee that a business would be able to make the many needed connections that they sought. Other methods of linking a prospective business and/or customers with businesses included direct mail, cold calling, and branding.

With each passing year, technology becomes better and better, and the Internet becomes a more utilized resource. More business to business (B2B) and business to consumer (B2C) websites are being created each day. Because of this there are more manufacturer directories available for use and are they just a few keystrokes away.

A manufacturer directory works to bring businesses together with other businesses and with customers who are looking for the goods and/or services that they provide. When speaking of a manufacturer directory, you may find that some are referred to as an online intermediary. A website of this type works as a liaison between sellers and buyers.

Another type of manufacturer directory website is one that is community-based. This type of website allows users located around the world to access each other and interact in a safe environment.

When it comes to the fees charged for using such websites, there are different types of manufacturer directories that link businesses and customers with each other, as well as importers and exporters. While some offer their information without charge, others may require users to sign up for monthly or annual memberships, or may even require that the user pay each time he or she uses the website. With that said, the fees associated with utilizing an online manufacturer directory is quite minimal when compared to any other method of developing leads for your business or products.

If you are unfamiliar with business to business, business to customer, and manufacturer directory websites, you can easily search the Internet to find the website that best suits your needs.

Be aware that there are several manufacturer directories to choose from, and finding the one that is right for you is essential. Make sure to read each website carefully to ensure that the manufacturer directory offers the information that you are looking for. Whether you are a business looking to link with another business, a business looking to find the proper customer base, or a consumer looking for a particular product, you can greatly benefit from using a manufacturer directory.

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