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Marketing Your Products
7 Benefits of Postcard Marketing
September, 2008

by Bob Leduc

Postcards produce even better results for marketers in the 21st century than they did in the past ...especially when you use them to generate website traffic and sales leads.

Here are 7 of the many benefits and advantages you gain by marketing with postcards.

1. Postcards Work for Any Business - Including Yours

Postcards have a proven history of producing just about any kind of sales activity a business wants. Internet marketers have used them to generate profitable website traffic. Direct marketers have used them to generate receptive sales leads. Retail stores have used them to attract "pre-sold" walk in customers. And ...well, you get the idea.

2. Postcards Produce Fast Results

Postcards are small so it doesn't take much time to create a sales message for them. The small size also makes printing, addressing and mailing postcards a quick job. Your postcards can be in the mail a few days after you decide to use them. 2 or 3 days later you'll be getting sales from them.

3. Postcards Get Read

Postcards get delivered ready to read. They can't be ignored like other types of advertising. This guarantees maximum exposure for your sales message. Think about it. Did you ever discard a postcard without first scanning it to find out what it was about? You can't do it.

4. Postcards Make a Good First Impression

People like to get postcards - probably because they get so many of them from friends and relatives. You can make the most of this positive first impression by using a personal approach for your postcards. For example, include the actual name of each person in your message well as anything else you know about the prospects on your mailing list.

5. Postcards Are Inexpensive

Postcards are simple and inexpensive to use. You can print them for just a few cents each. And in the US You can even send postcards by First Class Mail for only 26 cents. That's 37 percent less than the postage for letters.

You get this special reduced postage rate by making the size of your postcards at least 3 1/2 x 5 inches but not over 4 1/4 x 6 inches in size.

6. Postcards are Easy to Test

It's easy to test the profitability of a postcard. Just send it to a small group of prospects to see how many reply. If you're not pleased with the results, revise it and repeat the test. Once you're happy with the results you can send out a larger mailing.

7. Competitors Can't Copy Your Postcard Marketing System

Competitors can't copy your system and use it to compete against you like they can (and always do) with other types of advertising.

One or two competitors may see your marketing postcard ...but that's all they will know about what you're doing. They won't know what lists you're using, how many postcards you mail, how often you send postcards or anything else about your postcard program.

There are many more advantages to marketing with postcards. But these 7 should be enough to get you thinking about them. If you never used postcards to promote your business or if you haven't used them recently, test them now. You'll be surprised at how well they work in the 21st century.

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